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RISKbitz: New Fluency II ruling to hit flacks’ use of stock phrases
03 August 2009
Corporate communication directors are reeling from the news that EC media regulators are planning a clampdown on the use of certain words and phrases by insurance PR bots in their press releases.
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riskbitz
Corporate communication directors are reeling from the news that EC media regulators are planning a clampdown on the use of certain words and phrases by insurance PR bots in their press releases.
Insiders say the changes, leaked to RISKbitz by a sympathetic PR bot in Brussels, could cost the insurance industry millions if they have to re-wire all their bots.
The European Commission has not yet issued a definitive guide to the...
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